Barbara’s Home and Gift Group

Barbara’s Home and Gift Group is a fast growing homeware, gift and fashion franchise. Based primarily in shopping centres, the franchise is one of the fastest growing gift and homewares franchises in Australia.
Their extensive range of merchandise will satisfy the most discerning shopper with a large percentage of their range exclusive to the franchise.

Challenge

• Needed a loyalty system that was easy to implement and use
• Needed a single scan solution  to MYOB RetailManager POS to track customer spending and allocate points accordingly
• Ability for customer to redeem points on future purchases
• Automated birthday and Christmas cards with dynamic promotions

Solution

• Selected Engage to manage their customer loyalty program
• Engage was modified to integrate seamlessly with MYOB RetailManager POS
• Dynamic, direct mail marketing is a feature of the Engage system

Barbara's VIP Entitlement card was launched on the first of July to coincide with the opening of the Hallett Cove Store in South Australia.